Michelin Performance Center Dealer Program FAQs

What is the Michelin Performance Center program?

How does a dealer join the program?

How do dealers earn dealer credits?

Is there a limit on how much bonus a dealer can earn?

Do dealers earn dealer credits on all Michelin motorcycle tire purchases during the year?

Can a dealer upgrade to a higher level after their initial registration?

What is Michelin Merchandising Money (MMM)?

What kind of items can MMM be used to purchase?

Can scooter and mini tires be used to qualify for the program?

Our company has multiple dealership locations. Can each individual store earn Performance Center benefits?

Where can I get more information?